10 Bollywood Celebrities Who’ve Invested in Startups.

For a celebrity personally, investing in startups or even turning entrepreneurs result in significant brand-building. While people start to associate the celebrity as someone much more than just an actor, the attention also helps a lot in the early growth of these startups. Let’s take a look at some of the famous Bollywood celebrities and their interesting startups:

1. Hrithik Roshan: HRX, CureFit

Hrithik, the fitness freak, is the perfect brand ambassador for the health and wellness company CureFit in one of the largest endorsement deal signed by an Indian startup, according to Forbes. According to Forbes, the five-year deal is valued at almost ₹100 crore in which the actor has also received an equity stake in the company. Apart from this, Roshan also has his own personal clothing brand, HRX which is quite popular among the young crowd and is exclusively available online.

2. Shilpa Shetty: Group Home Buyers

Shilpa entered the online business in October 2011 with a real estate portal called GroupHomeBuyers.com. Owned by one Groupco Infracon Pvt Ltd, the website provides buyers an opportunity to buy properties as a group.

3. Malaika Arora, Suzanne Roshan, Bipasha Basu: TheLabelLife

The Label Corp which was launched in November 2012 brought private labels across categories with focused celebrity association. This meant that the company launched three private labels. The first one was with Suzanne (The Home Label) in April 2013, the second with Malaika (The Closet Label) in May 2013 and finally with Bipasha (The Trunk Label) in November 2013.

4. Kunal Kapoor:Ketto

Kunal along with co-founder Varun Seth launched Ketto, a crowdsourcing platform. The website allowed people to donate and created a system where people got a chance to do their bit for the society by supporting different charities. Ketto in July 2015 had raised over ₹5.2 crore and are reportedly funding more than 500 campaigns.

5. Madhuri Dixit: GOQii

Launched in 2013, GOQii offered fitness wearable bands and personalised expert coaches. The actor along with her husband, Dr. Shriram Nene, invested in the company. Apart from this, Madhuri also started her own only dance academy in June 2013 which was aimed at keeping people fit by using dance.

6. Karisma Kapoor: BabyOye

Go big or go home. That’s something Karishma followed in her investment endeavours. Karishma has a 26 per cent stake in the popular online baby store called Babyoye.com. This also makes Karishma Kapoor the single largest shareholder in the company where other investors include Accel partners and Tiger Global.

7. Amitabh Bachchan – Ziddu

Big B showed his interests in startups after the success of JustDial for which he was an ambassador on ad-for-equity basis. This prompted him in investing ₹1.78 crore in Ziddu, a Singapore-based file sharing and cloud service provider, along with his son Abhishek.

8. Ajay Devgn: Ticketplease.com

Devgn launched Ticketplease.com in 2011. The website claimed to be a one-stop portal for every online booking be it for movies, sports events, concerts and other public events.

9. Tiger Shroff – PROWL

Tiger recently launched his own lifestyle brand called PROWL. Jointly owned by Shroff and Mojostar, the brand has plans to create a house of lifestyle brands with celebrities. The brand which went live for customers only in June 2018 has products ranged between ₹1,000 and ₹3,000 available on all leading online shopping platforms.

10. Salman Khan – Yatra.com, Being Human

Salman's highly popular Being Human brand continues to sell its products like hot cake. Yatra.com, the popular online travel booking website roped in Salman almost six years ago during the company’s early days. Salman still holds a five per cent stake in Yatra.com in what is an ad-for-equity deal.